"It is not the English language that hurts me, but what the oppressors do with it, how they shape it to become a territory that limits and defines, how they make it a weapon that can shame, humiliate, colonize."
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Colonizers invade countries for a vast number of reasons; for geopolitical reasons or to extract natural resources. In order to achieve this, colonizers need to defeat the population that controls the region in interest either militarily or through stripping them of their identity. This is very important to do as stripping a population of its identity will in turn strip the population of who they are. If the colonizers strip the enemy population of who they are then their sense of individualism and sense of independence will be gone. This is very crucial for the colonizing country as when their colony’s will for independence erodes then keeping the country as a colony will become increasingly easier.
I don’t think advertisers have a moral duty of not stereotyping people. The job of advertisers is to market the product to an audience and use any means necessary to do so. Advertisers are only concerned about selling the product. They are only worried about how many sales they will get for their goods and services. They will use any appeal possible on the audience for the product they are advertising. Advertisers use Aristotle’s Ethos, Pathos and Logos as well as many different types of specific appeals to achieve the goals of higher sales because of their ads. Advertisements are not out to spread their own agenda in their ads. They are not trying to spew an ideology when they advertise a product. Advertisers are merely a reflection of the thinking of their audience. They do focus groups, interviews and opinion polls to find out what their audience wants to see in an ad. The many things they portray in their ads are snapshots of what society sees as ideal. The woman on all those billboards with all that photoshop and all that makeup is not what advertisers see as appealing, but through research, they found out that’s what society sees as appealing. So no, advertisers don’t have a moral duty to avoid stereotyping people, their job is to sell products using what society sees as appealing. This advertisement is a pamphlet of a United States Army member jumping from boulder to boulder carrying a rifle. It is set outdoors in what appears to be a desert and understandably so since many of its conflicts worldwide are situated in these types of surroundings.
For our oral presentation, we used the bandwagon appeal to pitch the idea to the company. Since our target audience was young people we thought that they are the ones who are most prone to this appeal as they want to belong with the crowd.
The advertisement was aimed at young people because the spokesperson was a rapper called Drake. This is because Drake mostly is heard by young people. The logos aspect is that T-Mobile and apple music talk about the perks of their products in the end, such as apple music and T-Mobile carrier. The ethos aspect is that this advice is coming from a rapper, who is a public figure and also knows about music to comment on it. The pathos aspect is that the song that is playing to the background is a very popular Drake song that brings a lot of memories and also lots of people In America are a huge fan of Drake.
To the Editor,
The Game New York Post interview
Noah Webster once said “Language is the expression of ideas, and if the people of one country cannot preserve an identity of ideas they cannot retain an identity of language”. Our language shapes and molds us;
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AuthorAbel Dejene Abebe
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